Jaguar Land Rover and BNP Paribas join forces to create new financial services for electric vehicles

In January 2023, British carmaker Jaguar Land Rover (JLR) began its long-term strategic partnership with BNP Paribas. In nine European markets, the companies have introduced a range of new financial services for mobility.

The automotive industry is at a crossroads. The rise of electrification, the software-defined vehicle, and “phygital” – the combination of physical and digital – experiences will lead to even greater changes in the industry in the next decade than it has been the case in the last 40 years. British car manufacturer Jaguar Land Rover (JLR) is also positioning itself for change and is focusing on electrification in its strategy: by 2039, the entire supply chain and production is to become carbon-neutral, and the switch to electric vehicles is to be completed by 2030.

The aim of the partnership with BNP Paribas is to support JLR in its own transformation. This requires a high level of investment in technology change, especially for shifts in manufacturing infrastructure. In addition, it is about creating new services that are flexible and can be adapted to the altering expectations of customers.

With the One-Bank approach, BNP Paribas offers a one-stop-shop for all aspects of JLR’s transformation with tailor-made financial services for wholesale and retail clients: financing solutions for individuals include traditional loans, lease-to-purchase opportunities and long-term leases. Arval offers leasing and fleet management; Consors Finanz offers financial services and BNP Paribas Cardif provides insurance products.

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